MC

Objective: Devise a solution for a problem I'm passionate about, treating it like a real brand

 

Media: Web, print, packaging

 

Notes: I decided to tackle the problem about the lack of diversity when it came to publicly available paninis. To solve this, I created conceptual restaurant called Project Panini, that would serve custom paninis based on what customers choose from its menu.

 

Copywriting was a major part of this project, as laid-back humor is one of the restaurants main points.