MC

Objective: Rebrand and redesign packaging for an existing brand

 

Media: Print and packaging

 

Notes: This deck showcases my redesign of Poland Spring as a brand, as well as some of their products. It states the problem with the existing branding, and my solution, which was to modernize visuals and change packaging designs.

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It includes things such as the my initial thinking, sketches, the main packaging, labels, mockups, and advertisements.